A Los Angeles–based designer with an editorial eye for type, restraint, and brands that are meant to be remembered. Built for the kind of quiet, confident design Monday lives in.
“I’ve loved Monday Swimwear for the same things I chase in my own work, restraint, confidence, and design made to last.”
A reimagined email-capture pop-up for the website, the welcome email that follows it, a paid social campaign, and a print-ready event suite. Photography-led and quietly typeset, in Monday’s own visual language.
Editorial, social, and brand design across beauty, skincare, and lifestyle.
Founded an independent creative studio built for the fashion, beauty, and lifestyle space, and made the studio its own first client: brand strategy, a wordmark drawn and produced as a vector to print spec, palette and type systems, social templates, launch campaign, and website, designed, written, and shipped end-to-end. The full identity lives above in Selected Work.
Owned brand storytelling and design across social and digital channels: directing editorial graphics, multi-asset membership campaigns, treatment ads, and product e-commerce content. Built and maintained the practice’s campaign photo library: sourcing, tracking, and assigning imagery across campaigns and formats. Refreshed the practice’s logo identity and served as sole designer of its skincare product labels, carrying them from concept to manufacturer-ready production files, on brief, on budget, through stakeholder approval. Founded and scaled the Brand Ambassador Program, managing creator guidelines and approvals.
Supported editorial and campaign development across digital channels and produced multimedia assets that contributed to measurable engagement and subscriber growth.
A foundation in storytelling, tone, and clarity: the instincts behind every brand and campaign I design.
